Client relationship management systems (CRMs) are essential tools in supporting a wide variety of businesses and industries. In fact, 91% of companies with 11 or more employees utilise a CRM to track customer interactions and behaviour, as well as streamline operations, boosting sales efficiency and revenue.
As a digital platform, CRMs are a great way to enhance efficiency. But why settle for ‘good enough’ when you could achieve optimal productivity with the integration of AI?
So, how can AI improve productivity in CRMs? Our AI-powered program Sense has a plethora of capabilities which can bring your teams’ productivity to the next level.
Sense offers advanced features such as real-time call summaries, which help to deliver faster, smarter insights.
In this expert-led article, we’ll show you how Sense can transform productivity in workplaces with just one of its many beneficial features: AI-generated call summaries.
Although CMRs are designed for efficiency, they still have some drawbacks which hinder your teams from reaching their full productivity potential.
One major hurdle is manual note-taking during and after calls, which is one of the biggest challenges to time efficiency. Not only do employees need to ensure they are engaging the customer while listening closely, but they also need to make sure their notes are accurate.
One wrong number or detail could lead to the customer having a bad experience, which doesn’t reflect kindly on your brand’s reputation.
Another common issue with traditional CRMs is the time lost transcribing calls. Even when the call is recorded, precious time is used listening back and transcribing the conversation manually.
This can be a tedious task and can easily lead to errors and inconsistencies, slowing down workflows.
As a result, these inefficiencies can lead to follow-ups being missed, impacting sales, revenue, customer satisfaction, and business growth.
Real-time call summaries are AI-driven, live transcriptions of phone calls which have been condensed into clear snippets.
Sense uses cutting-edge speech recognition technology to transcribe conversations as they happen. It then highlights the key points in the discussion, as well as provides next steps to maximise time and help employees stay organised.
By automating this process, businesses save valuable time and eliminate unnecessary manual admin, freeing up their teams to focus on what matters most: delivering value to customers.
1. Automates Low-Value Tasks
As we’ve already touched on, Sense’s real-time call summary capabilities automate low-value tasks, such as manual note-taking, transcribing, and action plans. This allows your teams to spend more time on high-impact activities, like engaging directly with customers.
Bonus Benefit: Sense also automates other tasks, such as sending employees reminders and to-do lists, which helps with organisation and time management.
2. Improved Data Accuracy
Sense’s real-time call summaries are verbatim, reducing the risk of human error. This ensures data accuracy and provides you with instant access to detailed call insights, giving you the peace of mind that your CRM data is always consistent and reliable.
3. Enhanced Decision-Making
In turn, access to real-time, accurate information empowers smarter decision-making. By transcribing and summarising the call, Sense can provide real-time actions based on what it’s heard, utilising data and the customer’s sentiment.
4. More Focus on Customer Experience
As a result, your teams can spend more time focusing on the customer journey and experience. With a streamlined workflow, employees can better engage customers and provide better assistance. In turn, this often leads to improved employee satisfaction.
5. Better Training & Quality Assurance
Finally, real-time call summaries can also be used by managers for efficient call reviews, performance monitoring, and coaching. Whether they’re onboarding new employees or developing the skillset of existing employees, these accurate AI summaries aid with training and quality assurance.
Ready to unlock the benefits of AI-powered productivity in your business? Look no further than SystemX’s intelligent customer interaction tool, Sense.
If you need a solution which can grow with your business, diminish human error, and accelerate the speed and efficiency of your processes, Sense is the productive AI for you.
Sense’s ability to accurately capture phone conversations and condense them into useful real-time call summaries can transform your team’s productivity, adding further value to your business operations.
When you use Sense, it not only helps with call summaries; it also acts as an assistant, provides metrics and in-depth reporting, and offers call reviews.
So whether you’re a sales team, in customer support, or a manager, Sense helps you work smarter, not harder.
Get in touch with one of our friendly team members to book a demo of Sense and discover for yourself what it can do for you and your business.
